LOS ANGELES (CelebrityAccess) — Ticketing platform Vivid Seats and sports and entertainment giant AEG, announced a new partnership that will see Vivid Seats become the official secondary ticketing marketplace partner of the LA Kings (NHL) and the LA Galaxy (MLS).
Under the terms of the deal, which was orchestrated by AEG Global Partnerships, Vivid Seats will allow fans from both teams to purchase resale tickets for all regular season games from its platform, the companies said.
The deal is the first for Vivid Seats with an NHL team, bolstering their already sizeable footprint in the world of sports ticketing.
Additionally, the partnership will see the two companies stage co-branded on-site activations on game days and will provide Vivid Seats’ customers with access to certain designated premium seating areas at Dignity Health Sport Park, home of the LA Galaxy, and Crypto.com Arena, home of the LA Kings.
“We are excited to welcome the LA Kings and the LA Galaxy to our growing roster of team partnerships as we continue to provide Vivid Seats customers with unique and premium experiences,” said Geoff Lester, Chief Commercial Officer at Vivid Seats.
“This powerful partnership is further enhanced by the existing integration between AXS and Vivid Seats, ultimately enriching the fan experience for both LA Kings and LA Galaxy fans,” said Nick Baker, COO, AEG Global Partnerships. “We look forward to providing our dedicated supporters with even more access to exceptional game-day moments as a result of this relationship.”