The Hype Machine: Double Edge Sword Of Creating Artificial Buzz For Film Trailers Prior To Public Release In Bollywood – Access Privilege And Economic Incentives SuperNayr

The phenomenon of Hindi film trailers receiving artificially positive responses from journalists and media professionals prior to their public release is a multifaceted issue.

Here’s an insightful exploration into the possible reasons behind this trend:

The Power of First Impressions
Journalists and media professionals are often among the first to view film trailers. Their initial reactions can significantly influence public perception. A positive response can generate buzz and set the tone for the audience’s expectations.

The Risk of Overhype
While the initial positive response from journalists and media can help generate excitement, it also creates a risk of overhyping the film. This is particularly problematic when the trailer, and subsequently the film, does not live up to the artificially inflated expectations.

Artificial Hype and Disappointment
When trailers of subpar quality receive undue praise, it sets up the audience for disappointment. The discrepancy between the hype and the actual content can lead to a backlash against the film and the media outlets that promoted it.

Strategic Relationships
The film industry and media have a symbiotic relationship. Media outlets rely on exclusive content to attract readership, while filmmakers need positive coverage to build anticipation. This mutual dependency can sometimes lead to overly favorable reviews of trailers.

Access and Privileges
Journalists may provide positive feedback to maintain their access to exclusive events, interviews, and screenings. Criticizing a trailer could jeopardize these privileges and their standing within the industry network.

Cultural Optimism
In the context of Indian cinema, there’s a cultural tendency to celebrate new releases and support the industry’s creative endeavors. This optimism can sometimes translate into less critical initial responses.

Economic Incentives
Media houses and journalists might have economic incentives to promote films positively. Advertising deals and sponsorships can influence the tone of the coverage, leading to more favorable responses to trailers.

Peer Pressure and Herd Mentality
When a few influential voices in the media praise a trailer, it can create a bandwagon effect. Others may follow suit, either due to social conformity or fear of being the outlier with a dissenting opinion.

The Role of Social Media
Social media amplifies reactions instantly. Journalists might feel pressured to contribute to the positive narrative to align with the trending sentiment or to gain traction on their own social platforms.

A Complex Interplay of Factors
The artificially positive response to Hindi film trailers is not the result of a single factor but a complex interplay of industry dynamics, cultural tendencies, and economic motivations. While it’s important for media to maintain integrity and objectivity, the current ecosystem presents challenges that can skew initial impressions.

Understanding these factors can help audiences approach trailer reactions with a discerning eye, recognizing the difference between genuine excitement and strategic promotion.

Debacles Of Adipurush And Cirkus, Next One Is Around The Corner

Earlier leading film journalists went berserk after private screening of trailers of Adipurush and Cirkus. Not only both films failed miserably but their trailers were trolled too.

Now journalists who travelled to Jordan shoot of an upcoming film are busy praising the trailer after it was showed to them yesterday. Film’s trailer will be out tomorrow for audience and makers and team of the film are felling blues due to poor reception of film’s all assets including three songs.

In order to create hype, almost all journalist are praising the film’s trailer before its release. Did ever one journalist criticise trailer after private screening?

Last year’s blockbusters Jawan and Pathaan didn’t show the trailers to anyone before it’s release and still both films turned out to be all time blockbusters. Isn’t it a co – incidence?

Genuine Journalism Is Call Of Hour

The practice of giving artificially positive responses to film trailers, regardless of their quality, underscores the need for authenticity in media reporting. It’s crucial for the integrity of the film industry and the trust of the audience that media professionals provide honest and critical feedback.

By acknowledging the potential for artificial hype, we can better understand the dynamics at play and advocate for a more transparent and genuine approach to film promotion and journalism.

(Also read: BOW Blind Item: Fading Career And Lost Love Life Of This Young Bollywood Actress Drive Her To A New Low)

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