Tucker Carlson and Public Square, a shopping app with conservative ideals, have come to an agreement on a seven-figure ad deal for the former Fox host’s new Twitter show, marking the first major ad deal for the venture.
After Carlson and Fox parted ways in April, the host launched a show on Twitter, which is already drawing millions of viewers. Carlson’s departure from Fox came abruptly after the network settled with Dominion Voting Systems for $787.5 million over a landmark defamation suit.
Omeed Malik, the chief executive and chairman of the board of PublicSq is also planning a large investment into Carlson’s new media venture, according to Axios. Malik is eyeing a seven or eight-figure investment into Carlson’s media endeavors post-Fox through his private investment firm, 1789 Capital. Malik’s investment firm focuses on investing in organizations that support a conservative agenda, specifically “Replication/Parallel Economy,” “Deglobalization” and “Anti-ESG.”
The agreement between PublicSq and Carlson marks the first commercial deal that will be featured in the host’s programming. Carlson is looking to raise a significant amount in advertisements in order to launch his own digital media company.
The PublicSq ads will begin airing on Carlson’s free Twitter content in August, which centers around video programming distributed via Elon Musk-owned Twitter. Carlson is telling investors that eventually some of the content produced will be put behind a paywall on the social media platform, Axios reported.
Meanwhile, Carlson is currently involved in a tense legal battle with his former network Fox News.
Both parties argue that their contractual agreements have been breached since his dramatic departure from the network. Fox argues that Carlson’s new Twitter show violates previously agreed to terms, while Carlson alleges that Fox breached his contract when executives reneged on promises made to the anchor.