Despite widespread criticism over its crackdown on password sharing, Netflix reported a subscriber increase in their second-quarter 2023 earnings on Wednesday.
How many new subscribers did Netflix gain?
While analysts had initially projected that Netflix would see an increase of about 1.7 million new subscribers in Q2, the company actually reported a whopping 5.89 million new subscribers had joined the service in the new quarter. Furthermore, Netflix said in a statement (via Variety) that it expects its Q3’23 numbers to be similar to that of the ones they just announced.
“We anticipate Q3’23 paid net adds will be similar to Q2’23 paid net additions,” said the company in a statement.
Netflix also announced that it had turned a profit of $1.5 billion for the quarter, with an operating income of $1.8 billion.
Earlier this year, the Netflix sharing password crackdown rolled out. It asked users to set a household location on their devices (per THR), with non-household members asked to either transfer their profiles to a new Netflix subscription, or have the primary account holder add a non-household member to their subscription.
According to Netflix in a statement on their website, there are two options if people want to share a Netflix account with someone outside of their household. The first is transferring a profile to a new membership that person pays for. The second is to buy a non-household membership, which costs $7.99 per month. This will allow non-household members to use the account. For those on the Netflix Standard plan ($15.49 per month), users can add one non-household member to the plan for $7.99 per month.