Ratings Decline For “The Witcher” S3, Part 2 SuperNayr

Netflix

Netflix, who pioneered the binge-release model of TV series, has more recently been experimenting with two-part releases of seasons such as with hits like “Stranger Things,” “You,” “The Lincoln Lawyer” and “Manifest”.

But are those experiments paying off? Judging by new numbers from Samba Analytics for the third season of its epic fantasy series “The Witcher,” maybe not.

The eight-episode season was split in two – five episodes airing in late June, the remaining three were released this past Thursday. This followed the two previous seasons releasing all eight episodes at once.

So how did the final episodes involving Henry Cavill’s take on Geralt of Rivia fare? The second part saw 597,000 US households from Samba’s sample tuning in during its first four days – a drop of 33% compared to its first part.

To offer some comparisons using the same analytics firm, the first four days of other recent seasons of Netflix shows saw the third season of “Outer Banks” and the second season of “Bridgerton” scoring 1.6 million each. On rival platforms, Amazon’s “The Lord of the Rings: The Rings of Power” premiere episode pulled in 1.8 million, whilst the third season premiere episode of “Ted Lasso” had 870,000.

The widely panned “Witcher Blood Origins” prequel spin-off pulled in 1.3 million households, but that figure was across its first eight days – not four.

As always, Samba’s numbers are from their own sample of a few million household smart-TVs in the U.S. so doesn’t reflect actual global numbers across multiple platforms (phone, tablet, laptop, TV, etc.).

Source: Samba Analytics



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