'Lambo guy' Adrian Portelli shares the staggering sum of money it cost him to grow his billion dollar company SuperNayr

Adrian Portelli knows it takes money to make money. 

The businessman and luxury car enthusiast, also known as the ‘Lambo Guy,’ has revealed the staggering sum he has invested into billion dollar company LMCT+ over the past eight years. 

‘Over that eight years and $100 million spent, yes, we have been able to build a brand, we have been able to build trust in the public, we have got a database in the millions, in the millions of people that we have been able to reach,’ he said in a social media post. 

‘Our pixels, our social media, are so warm that we can just throw money at it and it will convert’ Portelli continued. 

‘We have access to features with these social media platforms and teams that you would not even know exist.

Adrian Portelli (pictured) knows it takes money to make money. The businessman and luxury car enthusiast, also known as the 'Lambo Guy,' has revealed the staggering sum he has invested into billion dollar company LMCT+ over the past eight years

Adrian Portelli (pictured) knows it takes money to make money. The businessman and luxury car enthusiast, also known as the ‘Lambo Guy,’ has revealed the staggering sum he has invested into billion dollar company LMCT+ over the past eight years

‘So for anyone that thinks they are just going to wake up one day and “hey, I have a good idea, I am going to start a new giveaway company”, guys it did not happen overnight.’

It comes after Portelli was named as one of Australia’s wealthiest people.

He has roared into number 115 on The List—Australia’s Richest 250—with an estimated $1.3 billion fortune made from his promotions company LMCT+.

The lottery business offers its members lavish prizes, including luxury homes, cars, and cash in monthly prize draws using a legal loophole.

Subscribers also get exclusive offers from over 1,000 partners, such as Beaurepaires, Patriot Campers and Prestige Autoworks.

'Over that eight years and $100 million spent, yes, we have been able to build a brand, we have been able to build trust in the public, we have got a database in the millions, in the millions of people that we have been able to reach,' he said in a social media post

‘Over that eight years and $100 million spent, yes, we have been able to build a brand, we have been able to build trust in the public, we have got a database in the millions, in the millions of people that we have been able to reach,’ he said in a social media post

It has about 100,000 customers who pay a monthly subscription.

LMCT+ operates as a ‘trade promotion’ – a type of lottery originally designed to help businesses attract customers by rewarding them with prizes – under a licence issued in NSW.

Portelli has also made several appearances on the Channel Nine show The Block, where he purchases homes to give away to his LMCT+ members.

Portelli’s $1.3billion fortune has also been made from his assets, with the businessman having a particular penchant for fast cars and expensive property,

He made headlines last May after he used a crane to lift his $2million Maclaren hypercar into his $39million penthouse on Melbourne’s Southbank.

The Rich Lister previously admitted he has lost count of the number of rare, limited-edition sports cars he owns – but believes it’s around 50.

It comes after Portelli was named as one of Australia's wealthiest people

It comes after Portelli was named as one of Australia’s wealthiest people

The millionaire investor’s extensive real estate portfolio also includes Melbourne’s most expensive apartment – a $39million penthouse in the city.

Despite his audacious taste, Portelli came from humble beginnings. 

He dropped out of university to work at his father’s truck repair business before moving to Los Angeles to launch a limousine service for celebrities. 

While struggling to pay rent, he found a roommate online who helped him develop several successful apps, which he later sold. 

‘I’m always humble because where I got to wasn’t easy,’Portelli told the Australian Financial Review last October.

‘Every day, I’d just wake up with the thought of being successful. I was just consumed by it. I was just a bit of a loner, mate, and used to motivate myself and just keep pushing.’

He has roared into number 115 on The List—Australia's Richest 250—with an estimated $1.3 billion fortune made from his promotions company LMCT+

He has roared into number 115 on The List—Australia’s Richest 250—with an estimated $1.3 billion fortune made from his promotions company LMCT+ 

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