Kabir Khan Reveals TRUTH About Mumbai Trailer Launches, Chandu Champion Director Says ‘Half The Crowd Is Paid to Attend, Given T-Shirts’ SuperNayr

Chandu Champion director Kabir Khan and the team surprised many by deciding to host the trailer launch event in the hometown of lead actor Kartik Aaryan.

On May 18, Gwalior, Madhya Pradesh, became the centre of attention as fans gathered at the Captain Roop Singh Cricket Stadium hours before the event began.

Kabir Khan recently shed light on the decision-making process behind this choice.

Kabir Khan Reveals Reason Behind Releasing Chandu Champion Trailer In Gwalior & Not In Mumbai

In an interview quoted by Indian Express, Kabir Khan highlighted the genuine admiration the fans have for Kartik Aaryan. He explained, “During our marketing meetings, we started brainstorming as to where to organise the trailer launch. We were very happy seeing both the trailer and the final cut of the film. So we wished to organise a good event. However, the ideas that came to us initially were all very normal, like organising it at a big or iconic place.”

“While the discussions were progressing, Kartik suggested Gwalior, and it felt right instantly. As a storyteller, it immediately clicked for me. This is the story of a boy from Gwalior coming to make it big in the film industry and then taking back a big film of his and watching it with his own people. We immediately loved the idea.”

Director Discloses The Truth Behind Mumbai Trailer Launches

“When we do it in Mumbai, there would be a crowd, but half of them would have been paid to attend. They will be given T-shirts and will keep shouting. But at the stadium in Gwalior, when thousands of people came shouting ‘Kartik bhaiya,’ it hit different,” he stated.

Chandu Champion, starring Kartik Aaryan alongside Bhuvan Arora, Yashpal Sharma, Rajpal Yadav, Aniruddh Dave, and Vijay Raaz, is set to hit the screens on June 14.

(Also read: EXCLUSIVE: Chandu Champion Advance Booking: Kartik Aaryan Starrer Takes Flying Start At Box Office On Day One Of Advances)
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