January Variety Star Brand Reputation Rankings Announced SuperNayr

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 6, 2023 to January 6, 2024.

Tak Jae Hoon held onto his spot at the top of the list this month with a brand reputation index of 2,460,499, marking a 56.29 percent rise in his score since December. High-ranking phrases in his keyword analysis included “[2023 SBS] Entertainment Awards,” “Dolsing Fourmen,” and “YouTube,” while his highest-ranking related terms included “congratulate,” “award,” and “play an active role.”

Yoo Jae Suk maintained his position at second place with a brand reputation index of 2,423,822, marking a 64.17 percent increase in his score since last month.

Shin Dong Yup similarly held steady at third place with a brand reputation index of 2,387,995, marking a 62.86 percent rise in his score since December.

Jun Hyun Moo took fourth place with a brand reputation index of 2,149,867, while Kim Jong Kook rounded out the top five with a score of 1,777,885.

Check out the top 30 for this month below!

  1. Tak Jae Hoon
  2. Yoo Jae Suk
  3. Shin Dong Yup
  4. Jun Hyun Moo
  5. Kim Jong Kook
  6. Kang Ho Dong
  7. Park Na Rae
  8. Kim Jong Min
  9. Lee Sang Min
  10. Park Myung Soo
  11. Lee Kyung Kyu
  12. Noh Hong Chul
  13. HaHa
  14. Jo Se Ho
  15. Ahn Jung Hwan
  16. Seo Jang Hoon
  17. Kim Sung Joo
  18. Song Ji Hyo
  19. Kim Gura
  20. Lee Young Ja
  21. Yang Se Chan
  22. Lee Soo Geun
  23. Jung Hyung Don
  24. Kim Joon Ho
  25. Kim Shin Young
  26. Hong Jin Kyung
  27. Super Junior’s Kim Heechul
  28. Kim Min Kyung
  29. Yang Se Hyung
  30. Lee Chun Soo

Watch the 2023 SBS Entertainment Awards with subtitles on Viki below!

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Top Photo Credit: Xportsnews

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