Verifi Media’s Ken Umezaki
NEW YORK (CelebrityAccess) — Media rights data management service Verifi Media announced the expansion of its partnership between Downtown Music and the Verifi Rights Data Alliance (VRDA).
Under the terms of the partnership, Songtrust will become the first of Downtown’s publishing services to join the alliance after the Downtown-affiliate FUGA joined in 2022.
Members of the VRDA have access to a set of collaborative tools designed to allow the sharing of metadata with key partners while allowing each participant to maintain their own proprietary databases.
After joining, Songtrust’s data will be matched across Downtown Music’s recording catalogs and other VRDA member data, including the verification of ISRC/work pairs, validation of writers, and enhancement of product and recording data with an eye towards generating new revenue streams.
“This is the first time we’ve seen cross-party data matching within a single organization connected in our VRDA engine, and the initial matching and enrichment results have been remarkable. Our long-time partnership with FUGA and its clients has been growing steadily since our launch in 2020, and we are delighted to welcome Downtown Music into the VRDA to achieve even greater heights in the years to come,” says Chloe Johnson, Verifi’s Chief Client Officer
“After the successful integration of FUGA and Verifi Media I am very excited to see more Downtown Music companies join the VRDA and continue to further our group’s mission to create better metadata and rights pictures across our clients’ extensive catalogs. Our combined technologies will allow us to help our clients monetize their music – both recordings and now works – more optimally and significantly speed up time-to-value and revenue recognition. We’re really looking forward to working together on creating a more efficient industry as a whole with Verifi Media and the VRDA members,” added Harmen Hemminga, Vice President of Product and Services Strategy at Downtown Music.