‘Argylle’ Misfires With $18 Million Opening as Box Office Stays in Slump SuperNayr

It’s not looking good for Universal/Apple’s “Argylle,” which is off to a sluggish start at the box office with an $18 million domestic and $35.3 million global opening weekend amidst negative critical and audience reception.

That $18 million launch in North America is consistent with pre-release tracking, but is half of the opening of director Matthew Vaughn’s 2017 film “Kingsman: The Golden Circle” and only slightly above the $16.5 million opening of Amazon MGM’s Jason Statham action thriller “The Beekeeper” last month.

For Universal, this result is one they can easily shrug off given that they are simply distributors on this film. But it’s not a good sign for Apple, which reached a distribution deal with Universal on this film as part of its plan to spend big on auteur-driven films that can raise the profile of Apple TV+ both among audiences and prospective filmmakers.

While it’s difficult to say whether Apple is getting what it wants out of films like Martin Scorsese’s Oscar-nominated “Killers of the Flower Moon” and Ridley Scott’s “Napoleon” — especially since Apple isn’t disclosing streaming subscriber numbers — “Argylle” was marketed as a more crowd-pleasing film than either of those movies and, as those who saw the movie discovered, has turned out to be a backdoor spinoff to the “Kingsman” film series.

But it’s not looking like audiences are interested in seeing more of Agent Argylle. Along with the film’s 35% critics score on Rotten Tomatoes, “Argylle” received a C+ on CinemaScore, the lowest grade ever for a Matthew Vaughn film.

More to come…

Henry Cavill and Dua Lipa in 'Argylle'

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